Effective Digital Strategies for Recruitment

September 23, 2015

It can be very challenging to attract and recruit qualified candidates for employment opportunities. Using an effective digital strategy can help drive job seekers to your website and social media channels. Creating this steady stream of potential applicants can lower recruiting costs and reduce the time it takes to fill vacant positions.

Online Advertising
Ads can be placed online targeting candidates. This can be through paid job boards, online industry publications and ad sponsorships for industry events.

Job Boards
There are numerous general job boards, industry related job boards and forums where you can post and discuss job opportunities without charge.

Social Media
Social networks can be used to track what competitors are doing and also mine their information for your own benefit. You can also engage prospects and followers to grow your social media HR channels. Posting information specific to your available jobs and also general employment search information will grow your number of followers and increase chances that your information will be seen and passed on to others.

Landing Pages
Similar to sales and marketing strategies you need a landing page where you can track users, monitor their website engagement behaviour and have them sign up for your job alert newsletter. If you can increase your newsletter subscribers this helps drive consistent traffic and growth for your hiring funnel.

In order to attract candidates to your brand or corporation you can provide engaging blog content with pictures, video, Q&A, employee profiles, community involvement initiatives and employment advice.

There are a variety of ways to use digital technology for recruiting including methods to target industry specific candidates. High volume employers and competitive industry employers benefit greatly from having a digital strategy that consistently delivers traffic to their job links. Contact us for more detailed information on how we can help you with your digital recruiting strategy.

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